About Us

ID8TR was developed by a team of computer scientists and linguists who have spent the last ten years researching and thinking about how to help stimulate human creative thinking and how to help the mind think more expansively about words and their meanings.

Years of research into creativity have shown that most creative thinking comes from seeing relations between ideas that are not immediately obvious. Contrary to popular belief, we don’t usually create new ideas out of nothing, but rather the heart of innovative thinking comes from making new and interesting connections between ideas.

For example, the airplane did not come out of nowhere, but rather was a combination of two existing things: a ship that sails in the ocean and a bird that flies in the sky. Once the insight arose that elements from these two things could be merged into a new entity, the airplane was born. With this kind of thinking, the sky is the limit.